Through our Success Signature program, you are going to learn how to build your own list – a powerful way to create a captive audience for all your new products and services.
For some of you, buying a list might be a way to go.
In either instance, if you are introducing yourself as a new solution for them OR introducing a brand new product and version of you to your own list, an indoctrination process is needed.
Newbies and expert entrepreneurs alike make this common mistake… one email is not going to fill a program or sell your product.
You have to send a campaign. A series of emails will allow them to get to know you and vice versa, indoctrinating them into who and what you are, and build a relationship.
You can do this in several ways. Ideally, we can recommend giving them a taste. This is why you see so many video series or webinars out there. It gives the seller a chance to build a relationship and trust with a buyer by showing them who and what they are and the value that they deliver.
So… Give your potential customers free stuff. Give them some content. Give them a way to access you and, once they know who you are, THEN you start to invite them into more of a sales process.
Let me give you an example: If someone comes up to you on the street, hands you a card and says, “I want to be your coach,” how likely are you to follow up with that?
If someone comes up to you on the street and says, “Look, I’ve got this really cool thing. It’s a free gift, no obligation at all. It’s helped a whole lot of people. Here you go.” How likely are you to check it out? Probably a little more likely right?
So, let’s take this online. Say you have driven some traffic (through affiliates, advertising, social media, press, etc.,) to a “squeeze page”/”Opt-in page” where they give you their email address in exchange for a gift – something valuable that is free.
Then, you could send an email that says “How’s it going? Did you like the gift? Did you use it?” Then offer another little something, a tip or trick, that is associated with this free gift: “This is a little homework you could try.”
Then, you send an email a couple days or a week later or so that says, “We heard from so many people that had such a great time with that gift, that I have another one for you. Try this one.” Then you send an email a couple days or a week later and say, “How’d that go?”
Do you see the relationship that you’re building?
A caveat, of course, is that you always want to come from a space of respect for your audience and truly nurture a relationship with them. That means you are giving from a place of service – NOT to get. You truly want them to grow from the free stuff you are providing and that energy is an important aspect of this process.
The indoctrination process allows them to experience you and decide for themselves, “I really like this person. They have already given me some fantastic insights, ideas, values and I really want to buy this product/go to his/her workshop.”
Bottom line: Let them fall in love with you, respect and trust you because you’ve really added value. Then, when you sell them something that is even more valuable, they will be quite inclined to say yes and want more.