Mike Pearson - Marketing and Operations Savant, Blog Post on July 10, 2014
YOUR SUCCESS SIGNATURE
Priceline CEO, Who Has A $1.8 Billion Online Ad Budget, Says Facebook And Twitter Are Useless
What happens when you don’t see updates from brands, pages, and things you like? You forget about them…
Facebook is using their newer algorithms to make sure this happens much more unless authors, small businesses, and corporations start paying for placement.
From our perspective, we had an amazing Facebook community, engagement was high, comments were frequent and feedback was instant. That was over two year ago. Our Facebook community has grown organically to over 151,000 fans. Today, we only see a small fraction of the engagement.
So… What happened?
Did our content fail to entice people to notice?
Did we grow stale in our community?
Are people no longer interested in our online niche?
The simple answer is that Facebook is making us pay for our own fans to see our posts. We value community, but, unlike large corporations, we don’t have the big budgets – we deliver free, inspirational content on a daily basis.
I have read several interesting articles with major corporations abandoning their spending on Facebook. First, it was General Motors, then several others followed. Now Priceline’s CEO, who has a whopping $1.8 Billion (with a B!) ad budget, tells us Facebook is useless.
It’s always good to keep a close eye on ad expenditures and to make sure you are seeing a positive ROI (return on investment). Clearly that’s not the case for Priceline and they’ve decided to utilize that big, beautiful budget in other, more effective ways.
Read more about what Darren Huston has to say, here: http://www.businessinsider.com/priceline-ceo-facebook-and-twitter-are-useless-for-ads-2014-4